Our strategic communications solutions employ multiple disciplines and media channels to drive powerful results for B2B organizations in a variety of industries. Global, middle-market and startup organizations across the U.S. and around the world partner with Stanton because we ask tough questions, challenge assumptions and recommend bold solutions that don’t just check a box, but elevate communications and drive success.

“For more than a decade, Stanton has been a trusted partner, helping us raise our profile with media, build stronger relationships with clients, recruit talent and enhance our marketing strategy.”

Sean Kelleher
President, Wall Street Access

Our Senior Team

Stanton is led by senior professionals committed to providing strategic and proactive solutions for our clients.

Alex Stanton
Alex StantonCEO

With more than 30 years of experience in public relations, government affairs, marketing services and business development, Alex has built a strong reputation as a valued partner for senior executives across multiple industries.

A hands-on manager who spends the majority of his time working directly with clients, Alex offers the combination of corporate and financial knowledge, operational expertise and strategic counsel that companies need to seize opportunities and compete aggressively in a fast-moving business environment.

Prior to founding Stanton, Alex started and successfully scaled several communications firms including Dorf & Stanton Communications, a national PR agency that was sold to Shandwick (now a unit of the Interpublic Group), and Stanton Crenshaw Communications which quickly emerged as a market leader and received recognitions such as “Mid-Size PR Agency of the Year” from PRWeek Magazine and “Best New Agency” from Inside PR.

Alex has developed and managed effective PR and marketing programs that have received numerous industry awards and is a frequent speaker on business strategy, marketing and communications issues.

Alex has served as President of the Public Relations Society of America in New York and is currently a Director of YPO/WPO. He also sits on the boards of several companies and national charitable organizations.

Charlyn Lusk
Charlyn LuskManaging Director

Charlyn joined the firm in 2005, bringing deep knowledge of investor and financial communications, and today she advises public and private companies, private capital businesses and alternative asset managers. Her work spans the development, execution and management of corporate positioning and media relations programs, as well as transaction-based communications activities, litigation support and other special situations across a range of industries.

Before joining Stanton, Charlyn served as a Director of Investor Relations for Tommy Hilfiger and E*Trade, where she spearheaded corporate and financial communications efforts. Prior to that, she was a financial analyst following investment grade and leveraged public debt offerings at Credit Suisse First Boston. She started her career in a management training program at The Chase Manhattan Bank.

Charlyn earned an M.B.A. from Georgetown University’s McDonough School of Business and a B.A. in Economics and Government from Smith College. She is a member of the Junior League of the City of New York.

  • Bain Capital for overall firm positioning as well as support for its buyout of Clear Channel Communications (now iHeartMedia) and numerous other investments
  • Blue Coat, a cybersecurity leader, in its $4.65 billion sale to Symantec Corporation
  • The Jordan Company’s $3.6 billion institutional private investment fund and related fundraising
  • Communications infrastructure company Vertical Bridge in its formation, acquisition and securitization activities
  • CIT Aerospace sale by CIT Group Inc
  • The Weather Company’s B2B, mobile and cloud-based web-properties, weather.com, Weather Underground, The Weather Company brand and WSI, sale to IBM
Tom Faust
Tom FaustManaging Director

Since joining the Stanton team in 2000, Tom has led engagements with clients across a variety of industries and business sectors, with notable experience in financial services, professional services and technology. In addition to his media work, Tom designed the firm’s Perception Audit Process and its Corporate Messaging Methodology, and works closely with C-Suite executives to build strong thought leadership positions and strategic content marketing programs.

Tom leverages 20 years of experience across PR, advertising, design, marketing and journalism to help clients integrate multiple disciplines into successful communications plans. Previously Tom worked as an independent communications and marketing consultant, at advertising firm McCabe & Co, at marketing strategy firm Workgroup Inc., and at several trade publications where he began his career in journalism.

Tom earned B.A. degrees in History and English from Butler University.

  • Communications launch of de novo $2.5 billion insurance firm Fidelis
  • Brand Perception Audits and related corporate brand messaging development for more than a dozen organizations in sectors ranging from financial services to senior care to education
  • Communications support for $542 million sale of American Standard Brands to Japan’s Lixil Corp
  • Marketing communications programs to support private capital and asset management firms including HGGC, Pine Brook, and Makena Capital Management
  • Communications around the closing of several private equity funds ranging from $30 million special purpose vehicles to more than $2 billion funds
  • Directed and helped create a series of thought capital articles in The Wall Street Journal for a CEO
  • Communications support for financial restructurings of a national automotive distributor and a fast casual restaurant brand
  • Crisis communications for a medical services provider and a health insurance company under regulatory scrutiny
George Sopko
George SopkoVice President

George has built a strong track record at Stanton for developing and executing influential media relations campaigns for B-to-B, B-to-C, professional services, and institutional clients. He is one of the firm’s lead media trainers, and has significant experience with crisis training and preparedness programs.

George’s innovative use of PR tactics and media strategies have earned him high marks from clients, and resulted in multiple awards for Stanton, including four prestigious Big Apples and three Bronze Anvils from the Public Relations Society of America.
  • Led a public relations initiative for the business book Quench Your Own Thirst by Samuel Adams founder Jim Koch, which generated significant national exposure and helped it reach #9 on the Wall Street Journal’s “Best Business Books” list within two weeks of publication
  • Built a specialized higher education practice, including the development of a program for Miami University’s Farmer School of Business that helped the school achieve a top 25 ranking in Bloomberg Businessweek’s “Best Undergraduate B-Schools” survey
  • Executed a corporate communications program for microchip manufacturer STMicroelectronics that significantly elevated awareness of the company’s sensor systems and helped it become the #1 supplier of MEMS technology
  • Secured national visibility and helped build industry leadership positions for a variety of marketing services companies and major media brands including CNBC
  • Created a national visibility campaign for “Samuel Adams’ Brewing the American Dream,” the Boston Beer Company’s core CSR program, which resulted in a front-page articlein The New York Times, as well as recognition by the Clinton Global Initiative and the White House Summit on the Future of Corporate Service
  • Led a series of successful national visibility projects for non-profit and philanthropic organizations including Fund for the City of New York, African Leadership Academy, Equal Justice Initiative, and The Pinkerton Foundation
Katrin Lieberwirth
Katrin LieberwirthVice President

Katrin joined Stanton in 2006 and applies her background in international corporate and agency communications to develop effective and targeted programs. Her clients include global asset management, alternative/private capital and financial advisory firms, as well as businesses in a variety of other industries. 

Prior to Stanton, Katrin held regional communications positions with German commercial bank WestLB AG (NY) and Hyatt International Corp. She earned an M.A. in Latin American & Caribbean Studies, with a concentration in Finance, from New York University. A native German, Katrin is fluent in English and Spanish.
  • Supported the global expansion of asset management firm Conning ($109 billion AUM) in the marketplace, raising the company’s profile with clients and business partners, as well as managing communications around leadership changes and the launch of new business lines
  • Reinforced market positioning and drove positive visibility of fund-of-funds for FLAG Capital ($8 billion AUM) leading up to the firm’s acquisition by Aberdeen Asset Management in 2015
  • Promoted Aberdeen Asset Management’s growing global Alternatives Group ($32 billion AUM), including their range of alternative asset classes, investment professionals and thought leadership
  • Led support for private equity firm Sun Capital throughout the Global Financial Crisis including transaction and crisis communications, reputational issues and investor relations
  • Drove the development and execution of a strategic content marketing program for Carl Marks Advisors, an investment banking and advisory firm

Our Capabilities

We weave the entire spectrum of communications discipline into cohesive programs, grounded in a content marketing strategy that maximizes impact.

Financial
Communications

We support IR teams by aligning PR and marketing activities with financial priorities for complete corporate and investor communications programs.

Media
Relations

Beyond news and announcements, Stanton focuses on actively inserting your company into the conversations happening in your industry.

Social & Digital
Communications

Whether you’re ready to dip your toe into social media or expand to new platforms, Stanton develops results-driven programs that meet your goals.

Crisis & Reputation
Management

The best defense is a good offense. Stanton works with clients to proactively identify vulnerabilities, then develop and execute communications plans that mitigate risk.

Thought
Leadership

Thought leadership is crucial to differentiating your business and Stanton helps uncover the insights that matter to your clients and partners.

Brand
Communications

A well-defined brand can make or break a company. We bring a clear vision to your identity and help deliver your message to the market.

Executive Visibility
& Training

Securing speaking opportunities is just the start. To maximize value, we provide support before, during and after high-visibility events.

Employee
Communications

Employees are a company’s best ambassadors. We develop programs that keep them informed through thoughtful and engaging communications.

Giving Back

Stanton strives to make a difference in our community through meaningful actions that help organizations fulfill their missions.