NEW YORK—Stanton Public Relations & Marketing today announced that it has been named public relations agency of record by Berkline, a leading home furnishings manufacturer specializing in reclining chairs, sofas, and home theater seating.
Primarily utilizing corporate and business-to-business media relations, the Berkline campaign will in large part focus on supporting the company’s key product and program launches at the top home furnishings markets throughout the year. Stanton PRM will also help Berkline continue to build strong relationships with its keys audiences – furniture buyers, retailers and dealers – as well as begin to more aggressively establish brand recognition with consumers.
Stanton Public Relations & Marketing was selected because of the agency’s experience in working with large manufacturers, and its ability to bring a strategic approach to generating visibility for business-to-business clients.
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About Stanton Public Relations & Marketing
Stanton Public Relations & Marketing is a full-service agency with deep experience across a variety of industries, and specialty experience in financial services, private capital and asset management, technology, B-to-B and professional services, education, and media and marketing services. This “generalist/specialist approach” enables a thorough understanding of the business world and the media who cover it that allows Stanton Public Relations & Marketing to effectively position clients within a broader context—without losing sight of the specific details and requirements of individual markets.
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