2016: The Year “Alternative Facts” Was Born…

When I was a teenager in the early 1980s, everyone I kn [...]

February 9th, 2017|Categories: Public Relations & Marketing|Tags: , , |

The Role of Fact-Checking in the Presidential Debates

Matt Lauer’s performance as moderator at NBC News’s “Co [...]

September 22nd, 2016|Categories: Public Relations & Marketing|Tags: , , |

When Tragedy Strikes and Your Brand’s a Casualty

It’s happened more often than you’d think… you spend mo [...]

July 8th, 2016|Categories: Public Relations & Marketing|Tags: , , |

Trade-ing Up

As PR professionals, one thing we know is that all clie [...]

June 6th, 2016|Categories: Media Relations|Tags: , , |

When it Comes to News, Being “Interesting” Just Isn’t Enough

With the sheer number of channels at a communicator’s d [...]

December 11th, 2015|Categories: Media Relations|Tags: , , , |

Selling the Story

An ongoing challenge for communications professionals i [...]

November 4th, 2015|Categories: Media Relations|Tags: , , , |

Is Facebook a Better Source for News Than Twitter?

When Facebook reported earnings last month one figure s [...]

August 20th, 2015|Categories: Social Media & Digital Communications|Tags: , , , , |

Get Ready, Get Set…

When a company is making a high profile announcement, o [...]

May 8th, 2015|Categories: Executive Visibility & Training|Tags: , , , |

For Greater Impact: Don’t Forget The Big Picture

Companies can be so focused on their own activities, th [...]

April 9th, 2015|Categories: Media Relations|Tags: , , , |

Four Locker Room Lessons to Make PR Programs Score

With baseball season in full swing and more than nine p [...]

June 11th, 2014|Categories: Public Relations & Marketing|Tags: , , , , |