Stanton has been the agency of record for Bain Capital for nearly 20 years, with the success of the relationship based upon strong and ongoing collaboration with our primary internal partner, as well as having built lasting relationships throughout the organization and with the firm’s global communications partners.
We created and implemented a reputation management program that has evolved as the firm has grown to over $100 billion in assets under management and expanded into multiple asset classes. Our approach encompasses media engagement, scenario planning, risk assessments of potential media coverage, message development, and real-time monitoring. Stanton has provided strategic media relations support for Bain Capital, its investments and portfolio companies in North America and globally.
By proactively identifying vulnerabilities before their potential impact and putting strategic plans in place to effectively manage issues and protect the firm’s reputation, we have been able to successfully generate positive recognition of the firm’s achievements and maintain strong visibility with key investor audiences while manage negative media coverage and mitigating reputational damage.
Bloomberg: Bain’s Lavine on Credit Markets, Fed Policy, Career Advice
Jonathan Lavine, Co-Managing Partner of Bain Capital, sat down with Guy Johnson of Bloomberg for a wide-ranging discussion that covered Bain Capital Credit’s investment strategy, how to decipher a “true north” among swirling macroeconomic winds and the firm’s unique talent value proposition.
CNBC: Fed may not be able to engineer soft landing: Bain Capital Credit
Michael Ewald, global head of Bain Capital Credit’s Private Credit Group, tells CNBC’s Annette Weisbach how his group is shifting its asset allocation amid rising inflationary pressures.
Bain Capital reveals plans for Virgin Australia
Virgin Australia chairman Ryan Cotton has addressed speculation Bain Capital will be relisting the carrier on the ASX next year.
