ArcLight Capital Partners, a private equity energy infrastructure investor, was faced with the challenge of raising its profile in the highly competitive financial industry. They recognized the need to expand their presence, both in earned media and social media, to enhance brand visibility and establish themselves as industry thought leaders.
Stanton took a comprehensive approach, identifying key reporters and editors in sectors relevant to ArcLight, and highlighting opportunities that would increase exposure for the company and further elevate the reputation of the firm and its executives. Simultaneously, we focused on enhancing ArcLight’s LinkedIn presence, conducting personalized training, and implementing a structured posting strategy. To optimize the ROI of earned media, we drafted content to promote ArcLight on its firm and executive LinkedIn pages.
In the first six months, Stanton’s integrated campaign for ArcLight delivered impressive results. For earned media, we secured 100+ articles in top-tier outlets like Bloomberg, Reuters, Barron’s, WSJ Pro Private Equity, and Fortune as well as specialized verticals, and arranged market commentary and podcast opportunities for key executives. In social media, we created engaging content, including custom graphics and 25 targeted posts. These generated 1,700 engagements, 800 website visits, and 12,250 page views, showcasing our audience engagement and traffic-driving success.
CERAWEEK-Renewable energy investors squeezed by higher interest rates, costs
“One other consideration is older plants are starting to show signs of wear, requiring costly repairs or upgrades.
ArcLight’s Marco Gatti: Commercial solar will continue to grow
“Heightened demand for renewable energy to lower costs and reduce carbon emissions is opening opportunities for ArcLight Capital Partners, managing director Marco Gatti told PE Hub…
‘We think that demand is definitely going to grow. It’s already very healthy and will definitely grow in the future,’ Gatti said about the rise of solar energy usage in commercial and other large institutions.
This is became some sectors that previously viewed renewable energy as too costly or unattainable for their businesses are changing their minds. ‘That is why we are interested in the sector, because there is room for growth and increasingly profitable growth,’ Gatti added.”
